Privacy Policy
This Privacy Policy outlines how we collect, use, and disclose your personal information when you visit or make a purchase from scrupleshaircare.com (referred to as the "Site").
Information Collection
During your visit to the Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and some of the cookies stored on your device. Additionally, as you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This information, collectively known as "Device Information," is collected through various technologies such as cookies, log files, and web beacons. When you make a purchase or attempt to do so on the Site, we collect specific information from you, including your name, billing and shipping addresses, payment details, email address, and phone number. This information is referred to as "Order Information." In this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.
Use of Personal Information
The Order Information we collect is primarily used to fulfill your orders on the Site, including processing your payment, arranging shipping, and providing order confirmations and invoices. Additionally, we utilize this information to:
- Communicate with you
- Assess and mitigate potential risks or fraudulent activities associated with your orders
- Provide you with relevant information or advertisements regarding our products or services based on your preferences.
The Device Information we collect helps us screen for potential risks and fraud, particularly by analyzing your IP address. Furthermore, we utilize this information to enhance and optimize our Site, generate analytics about customer browsing and interaction patterns, and evaluate the effectiveness of our marketing campaigns.
Sharing of Personal Information
We share your Personal Information with select third parties to assist us in using and processing it, as described above. For instance, we rely on Shopify to power our online store, and you can find more details on how Shopify handles Personal Information in their privacy policy. Similarly, we employ Google Analytics to gain insights into how customers use our Site, and you can review Google's privacy policy to learn more about their use of Personal Information.
Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights in accordance with the law.
Behavioral Advertising
As described above, we use your Personal Information to deliver targeted advertisements and marketing communications that we believe may be of interest to you. To understand how targeted advertising functions, you can visit the Network Advertising Initiative's educational page.
Do Not Track
Please be aware that we do not modify our data collection and usage practices in response to Do Not Track signals sent by your browser.
Your Rights
If you are a European resident, you possess the right to access the personal information we hold about you and request corrections, updates, or deletions of such information. To exercise this right, please contact us using the provided contact information below.
Furthermore, if you are a European resident, note that we process your information to fulfill contractual obligations we may have with you (such as processing your order on the Site) or to pursue our legitimate business interests outlined above. Additionally, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
Upon placing an order through the Site, we retain your Order Information for our records unless you request its deletion.
Changes
We may periodically update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.
