POWER BLONDE
Conditioning Gel Fashion Toners

Now available in 3 new fashion shades: Cosmo, Iris and Mist
Part of an ammonia-free and PPD-free toning system
Smooth gel consistency easily glides through hair for even application
Formulated to process at a slower pace, for long-lasting, full coverage tonal deposit
One toner can create mulitple shades, depending upon the lightener used and level of lift achieved

POWER BLONDE 9+ Lightening Powder with Hydra-Protein Bond Protector

Lighten up to 9 levels and beyond with this powerful, dust-free formula
Deliver faster lifting + enhanced conditioning on both natural and color-treated hair
Hydra-Protein Bond Protector helps strengthen and maintain existing cortex bonds while achieving maximum lift
Soothe scalp and hair with conditioning chamomile and panthenol

POWER BLONDE
Lightening Powder

Unique triple-protection formula made up of 3 conditioning and emulsifying agents help condition, soothe and protect the hair and scalp
Dust-free formula mixes beautifully to a creamy consistency that won’t dry out
Offers fast and controlled lightening while maintaining the integrity of hair
Excellent for both on- and off-the-scalp application techniques

POWER BLONDE
Balayage Clay Lightener

Apply on-trend painting techniques such as: balayage, ombre, sombre, bronde and ecaille haircolor
Achieve 1–5 levels of lift with open-air processing, no foils necessary
Designed for freehand lightener application and creative color placement
Formulated with Kaolin and Amazonian White Clays, Keratin Protein and ECOCERT® certified/USDA Organic Patauá Oil

POWER BLONDE
Conditioning Gel Toners

Ammonia-free and PPD-free toning system to be used following POWER BLONDE Lightening Powder
Develops long-lasting color that neutralizes, enhances, or cancels warm underlying tones caused from decolorizing
Gel base is formulated to process at a slower pace, allowing for thorough application and long-lasting tonal deposit
Conditioning panthenol and aloe preserve and protect hair quality
Intermixable shades allow for a variety of tones and customized blondes

POWER BLONDE
Enhancing Shampoo & Conditioner

Sulfate-free shampoo and conditioner specially designed to preserve and enhance blonde tones
Neutralizes warm/brassy tones in brown, blonde and gray hair
Gentle formula can be used daily for dark blondes, weekly for light to platinum blondes
Blended with moisturizing chamomile and grape seed extract
Scented with a soothing lavender and raspberry fragrance

URBAN SHOCK Direct Dye Remover

This game-changing color remover utilizes water to help gently clear away any existing direct dyes in the hair
Removes unwanted direct dye haircolor quickly and evenly without damage, no developer required!
Easy-to-use formula only removes artificial pigment and will not lighten natural hair color
Fortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy
Gluten and fragrance-free

URBAN SHOCK Color Craze

Color outside the lines
Choose from 8 intense, ammonia-free colors that mix to create custom colors
Utilize URBAN SHOCK Color Craze Pastel Mixer to dilute for beautiful lighter shades

URBAN SHOCK Brights

7 gel-based, direct dye colors in a professional 3 oz tube, no developer required
Brighten up the room with long-lasting, highly concentrated colors that last up to 25 shampoos
100% PPD, gluten, ammonia, paba and peroxide-free
Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential

MENZ 5 Minute Haircolor

Rapid 5 – 10 minute processing time to blend or cover gray hair
Process on damp hair for 5 minutes. To blend, process on dry hair for 10 minutes
Can be used on beard and mustache
Use alone or custom blend to make the perfect shade for your client
Apply as a full head application or partial in selected areas
Leaves hair feeling thicker and stronger

MENZ 5 Minute Haircolor Activator

Utilizes new technology which completely oxidizes the haircolor molecule in 5 – 10 minutes
Fully stabilized developer is recommended for use only with Scruples MENZ 5 Minute Haircolor
When mixed with MENZ Color Gel, a rich gel mixture is formed and stays moist, allowing for precise color application with a bottle or brush

MENZ 5 Minute Haircolor
1 Minute Stabilizer

MENZ 5 Minute Haircolor 1 Minute Stabilizer effectively eliminates any trace of chemicals from the hair following a MENZ haircolor service. It soothes the scalp, reduces color fade and imparts incredible shine.