Specialty Color

A shocking series of pigment-packed, direct dye haircolors. Designed for the colorist wanting to create limitless looks and build their direct dye range, all while delivering the brightest statement-making shades!



download color craze brochure

download brights brochure

Select your color series

* Please refer to instructional brochure for formulas


URBAN SHOCK Direct Dye Remover

  • This game-changing color remover utilizes water to help gently clear away any existing direct dyes in the hair
  • Removes unwanted direct dye haircolor quickly and evenly without damage, no developer required!
  • Easy-to-use formula only removes artificial pigment and will not lighten natural hair color
  • Fortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy
  • Gluten and fragrance-free


  • Color outside the lines
  • Choose from 8 intense, ammonia-free colors that mix to create custom colors
  • Utilize URBAN SHOCK Color Craze Pastel Mixer to dilute for beautiful lighter shades


  • 7 gel-based, direct dye colors in a professional 3 oz tube, no developer required
  • Brighten up the room with long-lasting, highly concentrated colors that last up to 25 shampoos
  • 100% PPD, gluten, ammonia, paba and peroxide-free
  • Encourage self-expression with intermixable shades and a clear mixer that allows for unlimited palette potential

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