Lookbooks

Cool Change

Cool Change

The saturated color of the 70’s meets the high hold of the 80’s in the new Cool Change Collection from Scruples.

Traveling through the trends of time, this collection merges an iconic duo of decades into a striking series of short, medium and long classic looks. Paired with the vibrant opalescence of Scruples’ creme colour system, and infused with a modern edge, these looks create a style statement that’s timeless.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircolor: Katie Nielsen, Artistic Lead – Scruples Design Team

Amanda Evans, Jennifer Graffeo, Amy Williamson and Tina Zaccagna, Scruples Artists

Makeup: Kumi

Photography: Jake Thompson

Dynasty

Dynasty

Retro is in revival, and from power suits to hairstyles, bigger is better.

This modern movement of the lived-in look is now reimagined with enhanced definition and refined style in the Dynasty Collection from Scruples.

Showcasing the versatility of volume with Scruples’ CLASSIC COLLECTION hair care products, along with the dynamic dimension of Scruples’ color systems in short, medium and long elevated cuts, this collection adds a twist to the new wave of texture.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircolor: April Godwin, Scruples Design Team

Amanda Evans, Scruples Artist

Makeup: Kumi

Photography: Jake Thompson

Saturday Nights

Saturday Nights

The soft and natural looks of the 70’s are back and “staying alive,” reimagined for modern times in the new Saturday Nights Collection from Scruples.

This collection showcases the strength in softness, with the iridescent dimension of Scruples’ gel color systems reflected in short, medium and long classic cuts. From a soft strawberry to a buttery blonde and spicy brown, these flattering, feminine looks are sure to bring back the Saturday night nostalgia.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircolor: Chris Venesky and April Godwin, Scruples Design Team

Amy Williamson, Scruples Artist

Makeup: Kumi

Photography: Jake Thompson

Pretty Women

Pretty Women

Striking a perfect balance between edgy, saturated shades and delicate, detailed styling – the latest collection from Scruples is a cut above the rest.

Piecey, 90’s influenced shapes frame a modern range of concentrated creme colors, cutting out and exposing the fiercest features of sophisticated style.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Styling: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircut: Katie Nielsen, Artistic Lead – Scruples Design Team

Haircolor: Katie Nielsen, Artistic Lead – Scruples Design Team
Amanda Evans and Amy Williamson, Scruples Artists

Makeup: Kumi

Photography: Jake Thompson

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