Lookbooks

Casual Chromatics

Jada

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Katie Mrotek, Scruples Design Team, Jeffrey James, Scruples Artistic Education Specialist

Natural Level: 5

Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 6 Brilliant Copper + Level 5 Radiant Red + Red Intensifier + Yellow Intensifier

Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level 7 Radiant Red + Level 8 Brilliant Copper + Red Intensifier + Yellow Intensifier

Devon

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Katie Mrotek, Scruples Design Team

Natural Level: 7

Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 6 Radiant Red + Red Intensifier

Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level Purple Intensifer + Red Intensifier + Creme Booster

Dimension Color 2: TRUE INTEGRITY Opalescent Creme Colour Level 8 Brilliant Copper + Yellow Intensifier + Red Intensifier + Creme Booster

Dimension  Color 3: ILLUSIONIST Brilliant Creme Highlight Crimson

Nellie

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Megan Schipani (@shmeggsandbaconn), Scruples Guest Artist

Natural Level: 5

Pre-Lighten: POWER BLONDE 9+ Lightening Powder

Toner: POWER BLONDE Conditioning Gel Toners Steel + Ice

Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level 9 Gold + Level 10 Gold + Level 8 Copper

Dimension Color 2: TRUE INTEGRITY Opalescent Creme Colour Clear + Level 8 Gold + Graphite Intensifier

Rachael

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Jeffrey James, Scruples Artistic Education Specialist

Natural Level: 5

Pre-Lighten Accent Pieces: POWER BLONDE 9+ Lightening Powder

Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 4 Neutral + Level 4 Blackberry + Graphite Intensifier

Dimension Color 1: TRUE INTEGRITY Opalescent Creme Colour Level 1 Ash + Creme Booster + Clear

Dimension Color 2: POWER BLONDE Conditioning Gel Toners Mist + TRUE INTEGRITY Opalescent Creme Colour Blue Intensifier

Casual Chromatics

Starkly juxtaposed with bare backdrops, creme color pops from the page in the new Casual Chromatics collection from Scruples.

These vibrant shades bring brightness and life to slightly complaisant, understated surroundings.

In this collection, modest, simple styles are paired with bold color to create a striking contrast, photographed by North American Hairstyling Awards (NAHA) winner Jake Thompson.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative & International Business

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Jeffrey James, Scruples Artistic Education Specialist, Katie Mrotek, Scruples Design Team, and Megan Schipani (@shmeggsandbaconn), Scruples Guest Artist

Makeup: Jaimie Schnacky

Photography: Jake Thompson

Primary Pigments

Liz

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Amanda Evans, Scruples Artist

Natural Level: 6

Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 4 Cool

Dimension Color 1: BLAZING HIGHLIGHTS Toner Infused Gel Color Pale Vanilla Blonde

Dimension Color 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Cool Almond Blonde

Maddie

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Amanda Evans, Scruples Artist

Natural Level: 4

Pre-Lighten 1: BLAZING HIGHLIGHTS Toner Infused Gel Color Chestnut

Pre-Lighten 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Cool Almond Blonde

Base Color: HIGH DEFINITION Custom Mixing Gel Color (Artistic Blend) Chocolate Brown

Toner: HIGH DEFINITION Custom Mixing Gel Color (Artistic Toner Formula) Golden + Platinum

Kylie

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Leslie Bottigoni, Scruples Artist

Natural Level: 7

Base Color: HIGH DEFINITION Custom Mixing Gel Color Level 6 Golden Red

Pre-Lighten Accent Pieces: BLAZING HIGHLIGHTS Blue Oil Lightener

Toner: POWER BLONDE Conditioning Gel Toner Cosmo

Dimension Color 1: HIGH DEFINITION Custom Mixing Gel Color Level 8 Gold + Level 4 Burgundy

Dimension Color 2: BLAZING HIGHLIGHTS Toner Infused Gel Color Warm Golden Blonde

Primary Pigments

These simple, yet subtle gel color looks leave a lasting impression in the Primary Pigments collection from Scruples.

Blasts of bright color set a stage where delicate, whimsical gel shades shine. Ethereal looks establish high contrast against their bold backgrounds. Soft and natural, the collection’s windswept styling provides a beautiful accent to the punch of primary color.

Photographed by North American Hairstyling Awards (NAHA) winner Jake Thompson, these images showcase how modest details can be used to make a stark statement.

Credits

Creative Director: Mia Liguori, Scruples Co-President Creative

Session Styling: Katie Nielsen, Scruples Global Design Team Director

Haircut: Katie Nielsen, Scruples Global Design Team Director

Haircolor: Amanda Evans, and Leslie Bottigoni, Scruples Artists

Makeup: Jaimie Schnacky

Photography: Jake Thompson

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