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Scruples products are available for purchase in professional hair salons across the country and through authorized online retailers (see below). To find a salon near you, click here.
At this time, LoxaBeauty.com is the only authorized online retailer for Scruples. This site is authorized to sell Scruples products in select U.S. areas.
Please note: A salon or professional stylist will receive commission on every Scruples purchase made through Loxa Beauty.
For more information, please contact bahira@beautyelitegroup.com.
Scruples does not use gluten-containing ingredients in product formulas.
Scruples products are cruelty-free and only tested in salons, never on animals!
Scruples’ exclusive Protective Barrier Complex (PBX®) is comprised of four essential ingredients: Mucopolysaccharides, UV Absorber, Hydrolyzed Protein and a Silicone Conditioner.
Whether your hair is fine, coarse, normal or color treated, PBX® works to replenish moisture and add protein to help maintain elasticity and improve hair’s inner strength – leaving it manageable and noticeably healthier.
TRUE INTEGRITY mixes at a ratio of 1 part color to 1.5 parts developer (1:1.5 mixing ratio).
Use a NN series shade
Process with PURE OXI 10 Volume Creme Developer
Add Conceal to any shade (other than NN series)
Process with heat
Conceal is an anchor pigment used to balance color results on gray hair no matter what the desired shade is. It comes in two levels: 3-6 and 7-10.
Option 1: ¾ oz desired shade + ¼ oz Conceal + 1 ½ oz PURE OXI 10 Volume Creme Developer
Option 2: 1 oz desired shade + ¼ oz Conceal + 1 ¾ oz PURE OXI 10 Volume Creme Developer
All shade series, including the UL Series, can be processed with heat and reduce your time by 10 minutes. Please follow heat with a five minute cool down.
For best results, TRUE INTEGRITY should be applied on clean, dry and clarified hair.
ILLUSIONIST Accelerator Powder is a persulfate booster. This highlighting system allows stylist to lift and deposit permanent haircolor in a single step. `
ILLUSIONIST is for off-the-scalp techniques only. To achieve an on-the-scalp look, apply TRUE INTEGRITY at the base and blend the desired highlight shade through the length by weaving or slicing.
Base breaking is a technique for softening the contrast between natural and highlighted hair. This technique is recommended for hair that is 75% or more highlighted.
You can view our on-demand video showing step-by-step formulation here.
No, each color has a filler designed to support the desired shade. By mixing the shades you alter the filler and the results could be undesirable.
HYPNOTIC mixes at a ratio of 1 part color to 1.5 parts developer (1:1.5 mixing ratio).
PURE OXI 10 Volume or Demi-Permanent Developer is recommended.
This system was designed to deposit color into light or gray hair. No level finder is necessary to work with the system.
Yes, this can be used on-the-scalp for tint back application and for gray coverage. For 100% gray coverage use PURE OXI 10 Volume Creme Developer.
This is a custom mixing color system where the swatch book gives you formulas to create over 200 shades.
The formulas on the white pages are for hair that is 50% or less gray and the gray pages are formulas for hair that is 50% or more gray.
HIGH DEFINITION mixes at a ratio of 1 part color to 1 part developer (1:1 mixing ratio).
HIGH DEFINITION is formulated on the American Milady level system, which is the industry standard for gel colors. Creme haircolor is formulated utilizing the European level system.
HIGH DEFINITION is a permanent haircolor system when mixed with PURE OXI Creme or Clear 10, 20, 30 and 40 Volume Developer. It is also very unique in that when mixed with Scruples PURE OXI Demi-Permanent Developer, 70% of the ammonia is neutralized and becomes a deposit-only demi-permanent color.
BLAZING HIGHLIGHTS X-tra Light Booster Concentrate is a persulfate booster. This highlighting system allows stylists to lift and deposit permanent haircolor in a single step.
You can view our on-demand video showing step-by-step formulation here.
When formulating BLAZING HIGHLIGHTS it is important to find the natural or color treated level by using the level finder. Keep in mind that the chart is for natural hair and that an additional scoop of X-tra Light Booster Concentrate must be added in addition to what is on the chart for color treated hair. If you have hard water, ad an additional scoop of X-tra Light Booster Concentrate. If you have color-treated hair and hard water, only add 1 additional scoop of X-tra Light Booster Concentrate.
If the new growth area is lighter than the ends, mix two formulas to accommodate the different levels. If the natural regrowth is darker than the ends, the same formula can be used. Always formulate to the darkest level.
To make a half batch, simply reduce all components of the formula by half. To make a double batch, double all components. For a test strand, follow the test strand formulation on the Blazing wall chart
Yes, SHADOW LOWLIGHTS shades can be mixed to create various shades.
SHADOW LOWLIGHTS mixes at a ratio of 1 part color to 1 part developer (1:1 mixing ratio).
PURE OXI 10 Volume Liquid or Creme Developer for level-on-level deposit, Scruples PURE OXI Demi-Permanent Developer for one level darker deposit and PURE OXI 20 Volume Liquid or Creme Developer for 100% gray coverage.
Yes, SHADOW LOWLIGHTS can be applied on-the-scalp for tint back and gray coverage application methods. When applying on-the-scalp, do not process with heat.
Yes, this is a permanent oxidative haircolor that allows you to color and fill the hair at the same time when taking light hair darker.
MENZ 5 Minute Haircolor mixes at a ratio of 1 part color to 1 part MENZ Activator (1:1 mixing ratio).
MENZ 5 Minute Haircolor has MENZ Activator, its own dedicated developer that must be used for optimum results with the color system.
Process for 5–10 minutes on damp or dry hair, depending upon the amount of coverage you wish to achieve. See wall chart for complete coverage options.
No, URBAN SHOCK is a direct dye and requires no developer
Mix equal parts BLAZING HIGHLIGHTS Oil Lightener and PURE OXI 10 Volume Clear Developer. Apply mixture to hair to remove existing color, shampoo and condition, and apply new URBAN SHOCK color as directed.
Apply POWER BLONDE Lightening Powder in a 1:1 mixing ratio with PURE OXI 20 Volume Creme Developer.
Apply HIGH DEFINITION Gel Color, TRUE INTEGRITY Opalescent Creme Colour, HYPNOTIC Single–Step Creme Lowlights, or SHADOW LOWLIGHTS Filler Infused Gel Color directly over existing URBAN SHOCK shade.
URBAN SHOCK is a direct dye stain, not a permanent haircolor. When pre-lightening it is best to leave the hair a yellow or pale yellow, unless depositing a pastel shade. When depositing a pastel shade hair should be toned first. Process with heat for 15-30 minutes with a 5 minute cool down, shampoo, condition and rinse with cool water until water runs clear.
The longevity of URBAN SHOCK can be extended by using Scruples sulfate-free shampoos and conditioners, rinsing in cold water, styling with Scruples CLASSIC COLLECTION primers and low-heat styling tools, avoiding chlorinated pools or salt water and protecting hair from exposure to sunlight.
URBAN SHOCK Color Craze is only available in the USA, URBAN SHOCK Brights is available internationally.
For on-the-scalp applications, POWER BLONDE Lightening Powder mixes at a 1:2 ratio, and for off-the-scalp applications a 1:1 ratio.
For on-the-scalp applications, use PURE OXI 10 or 20 Volume Creme Developer. For off- the-scalp applications, use PURE OXI 10, 20, 30 or 40 Volume Creme Developer.
Recommended maximum processing time is 45 minutes.
POWER BLONDE Lightening Powder will give you beyond 7 levels of lift on natural hair.
POWER BLONDE Conditioning Gel Toners mix at a ratio of 1 part color to 1 part developer (1:1 mixing ratio).
Recommended developer is PURE OXI 10 Volume Creme Developer.
This product processes at a slower rate than traditional toners. A minimum of 5 minutes to a maximum of 20 minutes is recommended.
It is recommended to apply on damp, towel-dried hair.
The recommend mixing ratio is 1 part lightener to 2 parts developer (1:2 mixing ratio). For a thinner mixture, mix at a 1:2.5 ratio. For a thicker mixture, mix at a 1:1.5 ratio.
Recommended developer is PURE OXI 10, 20, 30 or 40 Volume Creme Developer.
Process at room temperature for up to 45 minutes, or until desired lightness is achieved.
POWER BLONDE Balayage Clay Lightener is designed for open air processing, not for maximum lift. The 1–5 levels of lift this product achieves allows stylists to seamlessly hand paint and lighten hair without the product swelling, transferring or creating oversaturation.
There is no set time period, but keep in mind once this product dries out it stops working. If the top layer forms a crusts in the bowl, you can stir the product or add more developer to remoisten and continue use.
Yes, please refer to our Color Strobing How-To Video to learn how a stretched root can be applied with POWER BLONDE Balayage Clay Lightener.
Scruples has developed an educational platform that brings stylists on a journey of growth, success and enhancement of their skills.
Scruples Academy education can be obtained by going through courses offered at our Lakeville, Minnesota Academy headquarters and through our vast distribution network across the country.
To learn more about Scruples Academy and available courses, click here.
To view a complete calendar of Scruples events and education offerings, click here.
For more information on becoming a Scruples Educator, please contact Amie Goltz, Vice President of Product Development and Education, at bahira@beautyelitegroup.com.
The Integrity Salon Program is designed to recognize, support and reward loyal salon owners, as well as independent stylists, for their commitment to stay salon professional and grow their business with Scruples. Learn more here.
You may find your current reward point balance by logging into the Integrity Salon Reward Studio and clicking on “My Account” or referencing your last quarterly statement.
Reward points are redeemed online by logging into the Integrity Salon Reward Studio.
Each Scruples Distributor has an Integrity Salon Program Ambassador who reports the Integrity Salon quarterly purchases for Integrity Salon members.
The Program Administrator can add a secondary distributor to your profile. Both primary and secondary distributors’ Program Ambassadors will report your quarterly purchases. Contact the Program Administrator at bahira@beautyelitegroup.com to have a secondary distributor added to your profile.