About Us

Beauty With Integrity.

At Scruples, our mission is to empower hair professionals with smart solutions to exceed customer expectations. Everything we do is designed to help make the hair professional more successful. A family owned and privately operated company since 1983, Scruples works to improve and retain your residual business - you own it. you build it. you keep it.

Meet the Leadership Team

Basim Shami

Basim ShamiChief Executive Officer

Mia Liguori

Mia LiguoriCo-President Creative & International Business

Tracy Liguori

Tracy LiguoriCo-President Marketing/Advertising

Michael Riley

Michael RileyChief Operating Officer

We Mean Business

Providing the tools for you to be smart in business with:

  • High profit, low inventory systems
  • Scruples Integrity Salon Program
  • Scruples Academy – full education menu along with business courses to take your skills to the next level

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